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Gro iQ Enriches Team with Addition of Energy Efficiency and Data Analytics Veteran


Boston, MA. – June 23, 2020 – Gro iQ, the Yield Optimization Platform for Cannabis Cultivators, is pleased to announce the recent hire of W. Hugh Gaasch as VP, Strategy and Sr. Consulting Engineer. Mr. Gaasch will assist in developing Gro iQ’s strategic, tactical and operational initiatives.

Hugh has a career spanning 30 years in energy and efficiency, numerical methods, leadership training, and business operations. He is a recognized expert in time-series data analytics methods and visualizations, including energy consumption, process control, and environmental condition data-streams. His experiences have spanned organic growth consulting services, venture-backed analytics software, and include 15-years as a part-time professional alpinist and mountain guide.

Hugh founded iEnergyData in 2010 where he pioneered the concept of mining interval energy consumption data to rapidly identify efficiency targets and opportunities. Retroficiency acquired the company in 2011, where Hugh led the development of Retroficiency’s Building Efficiency Intelligence platform. Retroficiency was acquired by ENGIE in 2015.

“I was attracted by the company’s platform designed specifically for the Controlled Agriculture industry to provide real-time grow room analytics,” Gaasch said. “Actionable data and analytics give producers an edge and the power to maximize efficiency, lower costs, and increase yields and profits. In today’s hyper-competitive environment, a continuous learning data platform offers more predictability and enables faster, more cost-effective interventions when problems are found.”

“We are thrilled to have someone of Hugh’s caliber join the expanding Gro iQ Team”. Peter Dougherty, Gro iQ Founder and CEO said, “He has deep experience in the design, build, and operation of cannabis facilities including an active true-vertical commercial cultivation in Nevada, and production benchmarking of commercial cannabis facilities. Incorporating Hugh’s expertise in energy efficiency, industrial horticulture and data analytics will help us to continue enhancing Gro iQ capabilities so that producers can effectively use data to enable lower operational costs and a more sustainable use of existing resources.”

Additionally, Mr. Gaasch is a master grower with 30+ years of practice in gardening; including blue ribbon tomatoes, chili peppers, orchids, and top-shelf cannabis flowers. Hugh holds a B.S. and a M.S. in Mechanical Engineering, specializing in thermal-fluids


Gro iQ is an industry leading data-driven crop yield optimization and cost reduction platform for Cannabis Licensed Producers. Its AI driven precision agriculture platform provides advanced actionable data to help indoor and greenhouse LPs maximize yield; scale production by standardizing and optimizing new and existing cultivation systems using Key Performance Indicators (KPIs).

More information is available at


Peter Dougherty 617.580.2707

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