Peter Dougherty is the CEO of GRO iQ, one of the founding members of the Sustainable Cannabis Coalition that is launching with some of the biggest names in the emerging cannabis industry. These Cannabis Industry leaders are all working together to improve the sustainability in cultivation, manufacturing and distribution. In the business, controlling the seed to sale process of the cannabis plant is called a vertical. This coalition is designed to share ideas and promote that working together as a group is stronger than trying to carve out a niche of the niche industry. Peter Dougherty and Jimmy Young on In the Weeds.